What Does a Successful ABM-Driven GTM Look Like?

If you follow the six steps we just outlined, your ABM-driven GTM strategy is highly likely to be a success. Here is how you can tell:

• There is complete alignment of marketing, sales, and customer success with no silos.
• Your customers consistently rate their experience as outstanding.
• You have a predictable revenue machine.
• Employees fully own their lanes and know how valuable their contributions are.
• Investors trust your execution.
• Your CEO who sleeps more than 5 hours per night

No two products or markets are exactly the same, and a GTM strategy driven by ABM ensures that you have a comprehensive roadmap for executing a successful product launch or relaunch. If your GTM is not supported by ABM, you run the risk of focusing on the incorrect target customer or introducing your product into a market that's already oversaturated. An effective GTM strategy decreases your chances of wasting valuable time, money, and resources on a failed product launch.

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