ABM: The Winning Trifecta
May 04, 2023LinkedIn Live discussing ABM: The Winning Trifecta
This LinkedIn Live took us around the globe.
Our CEO, Emma Monro, joined us from Australia with two of our key business partners who are part of our ABM program. We welcomed Jenna, who led the Partnerships Team at Terminus, and Jeremy, CEO of Scripted, all the way from Austin, TX.
These were two of our partners who, with our work, we called a winning trifecta for ABM Programs. The impact that we were able to have hand-in-hand was invaluable to our clients.
During the call, we dived deep into getting correct content, matching clients up with subject matter writers, and how sometimes every business needs that outside perspective to help them grow and gain a new understanding from the normal day-to-day marketing.
We acknowledged that ABM is not for everyone but can be revolutionary for the right company, at the right time. Emma defined a key role in the framework of any business needing ABM and the tech involved.
The session dug into the do's and don'ts of strategy, alignment, measurement pinpoints, ICP or target market, and execution. We touched on identifying clients at any stage of the funnel and content outlined for them and finally, how you could shape up your ABM program in one week!
Learn more about Terminus
Learn more about Scripted
Catch Emma Monro on Linkedin live for more exciting discussions and guests!
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