The ABM Journey with VP of Sales, Jarred Young.

Recently, I interviewed Jarred Young, Vice President of Sales at Terminus, to take us on his journey with ABM, from the very beginning. 

In this conversation, we covered: 

• The process of how he now, thanks to Terminus, is able to apply these similar marketing strategies that he had started to learn previously
• How the Terminus approach to ABM challenges this traditional lead-based, inbound-only approach to marketing. 

“When I first started thinking about ABM, I was with a company called Form Stack,” Mr. Young said. ”At Form Stack, we had realized for a long time that we were an inbound driven engine as I think a lot of companies are.”

He then described what happened after that time. “We realized we can't always depend and hope that our inbound train is going to keep essentially putting gas in the engine.” 

Instead of starting with marketing channels in an attempt to generate leads, an ABM strategy begins with identifying and targeting best-fit accounts that have the biggest revenue potential for your business. In an ABM program, this marketing outreach is supplemented by personalized, one-to-one sales outreach to the same list of target accounts.

Watch my video to learn more!